About us
Our Mission
Our mission is to inspire better living by bringing the world’s most trusted brands closer to the people of Myanmar and Southeast Asia.
We are committed to delivering exceptional retail experiences through:
- Curated international fashion and lifestyle brands
- Customer-first service across every store and channel
- A strong, diverse, and empowered workforce
- Sustainable growth that uplifts our communities
With 2000+ dedicated employees, 400+ points of sale, and a portfolio of 17 global brands, we strive to lead with purpose, innovate with passion, and serve with integrity—every day, everywhere.
Our Story
Founded in 1994 in Yangon, Myanmar, Blazon Group has grown into a leading retail and distribution powerhouse, specializing in apparel, footwear, lifestyle brands, and FMCG products. With an extensive network of 184+ retail stores and 210+ wholesale partners, we bring world-class fashion and accessories to discerning consumers. Our diverse brand portfolio includes Adidas, Mango, Charles & Keith, Pedro, Crocs, Ipanema, Rider, Bonia, Ray-Ban, Oakley, and The Face Shop. In 2019, we expanded to Cambodia with Ipanema, reinforcing our commitment to regional growth.
A Legacy of Growth
- In 2000, we opened the doors to Blazon Department Store, setting a benchmark for retail excellence.
- By 2004, we diversified with Orange Supermarket, expanding into lifestyle and consumer goods.
- Between 2005 and 2021, Blazon became the home of global fashion icons—Adidas, Crocs, Charles & Keith, The Face Shop, Pedro, and many more—bringing international style to local shelves.
- Our footprint also reached beyond borders with entries into Cambodia, marking our presence in multiple Southeast Asian markets.
Today, we proudly operate 17 international brands and manage a robust network of 225 retail stores and 210 distribution points, spanning across wholesale, joint ventures, and retail counters.
Retail That Connects
Blazon is more than a company—it’s an ecosystem. Our retail model brings together:
- Aeon Orange Supermarket – accessible everyday essentials
- Blazon Department Store – curated lifestyle destinations
- Imported Fashion Brands – global trends with local reach
These three arms keep us agile, relevant, and connected to what customers need today—and tomorrow.
A People-First Company
At the heart of our success is a vibrant, diverse workforce:
- 2,000+ employees power our vision across Myanmar and Cambodia.
- 67% women lead the charge across our stores and offices.
- We’re a young, driven company—96% of our workforce are Millennials (Gen Y) and Gen Z.